Webb20 sep. 2011 · In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, … WebbIn 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural …
The Pepsi Refresh Campaign Success and Failure - William
Webb30 juni 2011 · Last year executives at PepsiCo made a rather bold move: they would spend less money promoting the Pepsi brand through advertising and invest instead in helping communities. To bring the idea to life, they created the Pepsi Refresh Project, inviting consumers to submit applications and vote for the most promising ideas. Pepsi then … Webb14 juni 2024 · “Our value inquire about on Pepsi Refresh Project demonstrated that customers felt Pepsi was a brand that thinks about the network and that the program was a solid fit with their impression of Pepsi as a ground breaking, imaginative brand. We saw that buyers that thought about the Pepsi Refresh Project while picking a cola picked … crystal stitch figure
Case Study: Pepsi Refresh Project Kendra Paro
Webb27 maj 2024 · The project was a big step for Pepsi, but a dangerous inflection point in the company’s corporate social responsibility ( CSR) program. While Pepsi has long aimed to … WebbPágina 1 de 5. [pic 1] Caso Final - El Pepsi Refresh Project: sed de cambio. Los objetivos específicos del caso Pepsi Refresh Proyect incluye: Explorar los riesgos y beneficios cuando una gran marca se involucra en programas de marketing de causas, incluyendo la evaluación y análisis de las respuestas y reacciones de los medios y el consumidor. Webb18 mars 2016 · FACTORES CLAVES Factores de Éxito Con la campaña The Pepsi Refresh Project, se incentivó a la población a generar ideas sociales para cambiar el mundo. Se evidencio un crecimiento en el número de visitas del sitio web. La estrategia digital atrajo a los jóvenes, de los cuales el 12 % era consumidores de Pepsi, pero en la campaña Pepsi … crystalst nopixel